Comments on: 5 Ways Authors Can Make More Money Right Now, Even in a Recession, from Stuff You Already Know http://theauthorsedge.com/blog/2008/12/11/5-ways-authors-can-make-more-money-right-now-even-in-a-recession-from-stuff-you-already-know/ Online Book Marketing and Promotion for Authors and Publishers. Thu, 11 Mar 2010 10:26:07 +0000 http://wordpress.org/?v=2.6.2 By: Sandy Gluckman http://theauthorsedge.com/blog/2008/12/11/5-ways-authors-can-make-more-money-right-now-even-in-a-recession-from-stuff-you-already-know/#comment-33 Sandy Gluckman Sat, 03 Jan 2009 20:26:45 +0000 http://theauthorsedge.com/blog/?p=88#comment-33 Hi Chris This article is absolutely amazing. It has inspired me and given me great clarity about what I need to do next. I love the way you write. Thank you for sharing yourself and your knowledge in the way that you do. Hi Chris
This article is absolutely amazing.
It has inspired me and given me great clarity about what I need to do next. I love the way you write. Thank you for sharing yourself and your knowledge in the way that you do.

]]> By: Abby Zimberg http://theauthorsedge.com/blog/2008/12/11/5-ways-authors-can-make-more-money-right-now-even-in-a-recession-from-stuff-you-already-know/#comment-29 Abby Zimberg Wed, 17 Dec 2008 00:02:52 +0000 http://theauthorsedge.com/blog/?p=88#comment-29 Hello, Saw your post via eWomen Bay Area ning site. I am a graphic designer with many years of print experience including books and publications. I have been migrating over to the web since I left a newspaper job in 2005. I find it difficult for designers since people are self-publishing, doing e-books themselves and so on. It is changing before our eyes, but many do not have the knack for good design. Any comments about where we might fit it? I am thinking about seniors as a growing market but what to do with that? I would like to set up some social networks for groups wanting to form an online community. Also doing some web sites and e-mail blasts. I have photography skills as well. thank you Hello,
Saw your post via eWomen Bay Area ning site. I am a graphic designer with many years of print experience including books and publications. I have been migrating over to the web since I left a newspaper job in 2005. I find it difficult for designers since people are self-publishing, doing e-books themselves and so on. It is changing before our eyes, but many do not have the knack for good design. Any comments about where we might fit it? I am thinking about seniors as a growing market but what to do with that?
I would like to set up some social networks for groups wanting to form an online community. Also doing some web sites and e-mail blasts. I have photography skills as well.
thank you

]]> By: moses http://theauthorsedge.com/blog/2008/12/11/5-ways-authors-can-make-more-money-right-now-even-in-a-recession-from-stuff-you-already-know/#comment-28 moses Fri, 12 Dec 2008 18:14:18 +0000 http://theauthorsedge.com/blog/?p=88#comment-28 thanks for the information... appreciate it... thanks for the information… appreciate it…

]]> By: Kelly Simmons http://theauthorsedge.com/blog/2008/12/11/5-ways-authors-can-make-more-money-right-now-even-in-a-recession-from-stuff-you-already-know/#comment-27 Kelly Simmons Fri, 12 Dec 2008 16:07:56 +0000 http://theauthorsedge.com/blog/?p=88#comment-27 Authors need to find new pathways to readers -- not just online, but in person. We can't rely on signings at bookstores; we have to create events in other venues like coffee shops, bars, boutiques, etc, that don't carry all the book baggage. There are only a handful of Dan Browns and Jodi Picoults -- and there are a million great voices deserving to be heard. Kelly author of STANDING STILL from Simon & Schuster bykellysimmons.com Authors need to find new pathways to readers — not just online, but in person. We can’t rely on signings at bookstores; we have to create events in other venues like coffee shops, bars, boutiques, etc, that don’t carry all the book baggage. There are only a handful of Dan Browns and Jodi Picoults — and there are a million great voices deserving to be heard.

Kelly
author of STANDING STILL from Simon & Schuster
bykellysimmons.com

]]> By: Sara LIen http://theauthorsedge.com/blog/2008/12/11/5-ways-authors-can-make-more-money-right-now-even-in-a-recession-from-stuff-you-already-know/#comment-26 Sara LIen Fri, 12 Dec 2008 15:04:04 +0000 http://theauthorsedge.com/blog/?p=88#comment-26 Awesome ideas! I am in PR for books and social media is the new way to do business. I get a lot of ideas off HARO and Twitter. There are so many different social media sites to choose from. I also blog on a site which promotes my company. Sara Awesome ideas! I am in PR for books and social media is the new way to do business. I get a lot of ideas off HARO and Twitter. There are so many different social media sites to choose from. I also blog on a site which promotes my company.

Sara

]]> By: Chris http://theauthorsedge.com/blog/2008/12/11/5-ways-authors-can-make-more-money-right-now-even-in-a-recession-from-stuff-you-already-know/#comment-25 Chris Fri, 12 Dec 2008 13:49:02 +0000 http://theauthorsedge.com/blog/?p=88#comment-25 Thanks so much to everyone who is helping to move this conversation forward. There are some amazing resources here in the comments section alone -- this should keep you busy! One thing I forgot to mention in the article... In addition to the interview I did with Dan Janal, there's also a prior podcast episode featuring Rick Frishman from Planned Television Arts that should be another great primer for any author who wants more media attention. I should have put that in the bonus section of the report, but it slipped my mind. You can find the interview here on the blog or, of course, iTunes. Thanks again for all the kind words and comments. Keep 'em coming! Thanks so much to everyone who is helping to move this conversation forward.

There are some amazing resources here in the comments section alone — this should keep you busy!

One thing I forgot to mention in the article…

In addition to the interview I did with Dan Janal, there’s also a prior podcast episode featuring Rick Frishman from Planned Television Arts that should be another great primer for any author who wants more media attention.

I should have put that in the bonus section of the report, but it slipped my mind.

You can find the interview here on the blog or, of course, iTunes.

Thanks again for all the kind words and comments.

Keep ‘em coming!

]]> By: Chris http://theauthorsedge.com/blog/2008/12/11/5-ways-authors-can-make-more-money-right-now-even-in-a-recession-from-stuff-you-already-know/#comment-24 Chris Fri, 12 Dec 2008 13:22:38 +0000 http://theauthorsedge.com/blog/?p=88#comment-24 Wow. Great site there, David. Thanks for sharing. Wow. Great site there, David. Thanks for sharing.

]]> By: David Meerman Scott http://theauthorsedge.com/blog/2008/12/11/5-ways-authors-can-make-more-money-right-now-even-in-a-recession-from-stuff-you-already-know/#comment-23 David Meerman Scott Fri, 12 Dec 2008 13:12:15 +0000 http://theauthorsedge.com/blog/?p=88#comment-23 I suggest to authors that they do something that is at first blush counter-intuitive -- give away something of great value for free. More than just free even - no registration required. When people find something of value, they will want more from the author and consider buying a book. Over 250,000 people have downloaded my free ebook The New Rules of Viral Marketing (Google the phrase if you want a copy). The result is that my print book The New Rules of Marketing & PR has been selling briskly. We're into the 11th printing in hardcover, it is just out in paperback, and is being translated into 21 languages. David Meerman Scott I suggest to authors that they do something that is at first blush counter-intuitive — give away something of great value for free. More than just free even - no registration required.

When people find something of value, they will want more from the author and consider buying a book.

Over 250,000 people have downloaded my free ebook The New Rules of Viral Marketing (Google the phrase if you want a copy). The result is that my print book The New Rules of Marketing & PR has been selling briskly. We’re into the 11th printing in hardcover, it is just out in paperback, and is being translated into 21 languages.

David Meerman Scott

]]> By: pam perry http://theauthorsedge.com/blog/2008/12/11/5-ways-authors-can-make-more-money-right-now-even-in-a-recession-from-stuff-you-already-know/#comment-22 pam perry Fri, 12 Dec 2008 06:41:31 +0000 http://theauthorsedge.com/blog/?p=88#comment-22 You are the authority. I love it. You are the authority. I love it.

]]> By: C.F. Jackson http://theauthorsedge.com/blog/2008/12/11/5-ways-authors-can-make-more-money-right-now-even-in-a-recession-from-stuff-you-already-know/#comment-21 C.F. Jackson Fri, 12 Dec 2008 05:26:46 +0000 http://theauthorsedge.com/blog/?p=88#comment-21 Hey Chris, I read your inquiry on HARO and would like to chime in. I was just on a social network where a fellow author was in a bind with his latest book release. He shared how successful he was back in 1998 and with several other book releases. He followed the same blueprint to launching his current book and it has not been as successful. With this said, the publishing industry has changed, more so on the marketing side and the open source to independently publishing. I do believe the key element for authors and writers that hasn't changed is our ability to market and promote effectively. With Web2.0 there's a lot to know and learn. What we did back in 1998 to market a book has changed for traditional and self-published authors. Great topic you have brought to the table for discussion... Continue to make it happen! Won't Be Denied, C.F. Jackson What If Everything You Believed About Your Website Was Wrong? Hey Chris,

I read your inquiry on HARO and would
like to chime in.

I was just on a social network where a
fellow author was in a bind with his latest
book release.

He shared how successful he was back
in 1998 and with several other book releases.
He followed the same blueprint to launching
his current book and it has not been as successful.

With this said, the publishing industry has
changed, more so on the marketing side and
the open source to independently publishing.

I do believe the key element for authors and
writers that hasn’t changed is our ability to market
and promote effectively. With Web2.0 there’s a
lot to know and learn.

What we did back in 1998 to market a book
has changed for traditional and self-published
authors.

Great topic you have brought to the table for
discussion…

Continue to make it happen!

Won’t Be Denied,
C.F. Jackson

What If Everything You Believed
About Your Website Was Wrong?

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